On 27th September 2019 I launched my very own business/brand; DEAF IDENTITY to the world and as we approach the 1 year anniversary and birthday of my brand, I wanted to create something special.
One of the main questions I got asked over the past year was; ‘Why haven’t you modelled for your brand yet?’ and the reason for that is simple. I never wanted it to be about ‘me’. Yes, it’s my brand, yes it’s my message behind everything and yes I am the one in control however, I just didn’t want people to feel as though they were buying into one person. DEAF IDENTITY is a brand, it’s much bigger than just any one person and ultimately, it’s about putting deaf people into the limelight and raising deaf awareness through fashion in a fun, modern and relevant way!
With that being said, I thought now would be a good time to step in front of the camera wearing my own designs and who better to shoot me wearing DEAF IDENTITY than the amazing Sophia Carey! Within this lookbook I have worn every design and colour that I’ve released over the past first year since launching and I’m rather pleased with the results!
I hope you like this lookbook and I want to personally thank everybody for their love and support shown over this past year. I can’t begin to sum it up in words and I wouldn’t want to bore you but genuinely, thank you x
© Photography: Sophia Carey
