DEAF IDENTITY LOOKBOOK
On 27th September 2019 I launched my very own business/brand; DEAF IDENTITY to the world and as we approach the 1 year anniversary and birthday of my brand, I wanted to create something special.
One of the main questions I got asked over the past year was; ‘Why haven’t you modelled for your brand yet?’ and the reason for that is simple. I never wanted it to be about ‘me’. Yes, it’s my brand, yes it’s my message behind everything and yes I am the one in control however, I just didn’t want people to feel as though they were buying into one person. DEAF IDENTITY is a brand, it’s much bigger than just any one person and ultimately, it’s about putting deaf people into the limelight and raising deaf awareness through fashion in a fun, modern and relevant way!
With that being said, I thought now would be a good time to step in front of the camera wearing my own designs and who better to shoot me wearing DEAF IDENTITY than the amazing Sophia Carey! Within this lookbook I have worn every design and colour that I’ve released over the past first year since launching and I’m rather pleased with the results!
I hope you like this lookbook and I want to personally thank everybody for their love and support shown over this past year. I can’t begin to sum it up in words and I wouldn’t want to bore you but genuinely, thank you x
© Photography: Sophia Carey
‘WHY DOES AUTOCORRECT ALWAYS CHANGE DEAF TO DEAD? BEHAVE’ DEAF IDENTITY PHRASE
BLACK T-SHIRT
SIZE ‘M’
WITH ORANGE EMBROIDERY THREAD
SKY BLUE SWEATER
SIZE ‘M’
WITH DEAF IDENTITY TEXT IN WHITE EMBROIDERY THREAD AND THE HEART IN BLUE EMBROIDERY THREAD
DEAF IDENTITY PALM TREE LOGO (SUMMER 2020 EXCLUSIVE)
GREY T-SHIRT
SIZE ‘S’
WITH PALM TREE LOGO IN MAGENTA EMBROIDERY THREAD AND DEAF IDENTITY TEXT IN WHITE
RED HOODIE (CHRISTMAS 2019 EXCLUSIVE)
SIZE ‘S’
WITH WHITE INK AND WITH TEXT SHOWING NEXT TO BSL LETTER
YELLOW SWEATER (SUMMER 2020 EXCLUSIVE)
SIZE ‘L’
WITH BLACK EMBROIDERY THREAD COLOUR
BABY PINK SWEATER
SIZE ‘XXXL’
WITH BLACK INK AND WITH NO TEXT SHOWING NEXT TO BSL LETTER